Since NASCAR is now America's fastest-growing spectator sport - with 6.7 million fans attending Winston Cup points races last year - the novelty of about 10 years ago has become what Jones calls "a practicality" for drivers, owners and crew chiefs alike.īigger crowds meant more and more difficult hotel check-ins, food runs and traffic jams at virtually every race venue in the country. "If somebody gets a motor coach with a plasma flat-screen TV, you can bet it's only a matter of time that somebody else gets one with a larger plasma flat-screen TV." 49 Bam Dodge and a veteran of 34 seasons. "These things basically cost $1.2 million," said Eddie Jones, general manager of the Ken Schrader No. NASCAR drivers frequently display the same competitive juices in a quest for the latest in lap-of-luxury living on wheels as they do on the race track. They may be gas-guzzlers but they're also status symbols.
Millions of dollars are spent on state-of-the-art motor coaches, owned by NASCAR drivers who covet convenience, privacy and family safety chauffeured by hired hands from race to race, and parked inside secured VIP areas at most tracks. The big bucks aren't limited to NASCAR's garage area.
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